Initially, our target audience is niche because of the pop-folk only holding a small part in the music industry. However, we still want to aim towards a mainstream audience as this will bring in viewers and more recognition for our artist.
Demographic profiling is putting people into social groups based on whether they share key criteria. We use these by using GRASS.
Gender: Females as the artist is female herself, this allows viewers to relate to the message in her song
Race: Caucasian as we feel this race has more to relate to our genre: folk music, associated with unsigned, creative artists.
Age:15 - 20, as this is the age that music is most consumed by
Social Economic Status we have decided to focus on the lower class, unemployed from C1 to E.
Our target audience can also be catergorised in niche consumer markets/lifestlye groupings created by marketingand advertising companies.
WASP- white Anglo-Saxon Protestant
NINJA - no income, no job or assets.
By using phychographic profiling, it helps us identify our audiences' emotions and needs. Our target audience fall into the category of mainstreamers: this group tend to buy well knwon brand names to seek security in conformity. As our target audience are students and are/will be in university, they also fit in the category of aspirers: motivated by status and buy into high fashion goods.
Jess, Jil + Polly
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