Inspiration + Intertexuality!

To film and edit a successful music video we have been looking at current music videos that have inspired us to adapt some of their features and present intertextuality that can be used as a reference to TV, film and music texts.

Christina Aguilera - Beautiful
Similar to our target audience of young people who may have insercurities, Christina Aguilera uses empathy and emotion to convey the message of beauty and being comfortable in your own skin. An Example of this is the long shot of the thin girl looking in the mirror and being unhappy with the way she looks. Towards the end smashing the mirror and smiling, in a medium close up suggesting that she is beautiful and she should be happy with the way she looks. This paticular character has inspired us to use the same technique of low-key lighting of presenting a melancholy mood and then altering to a cheerful mood by using high-key lighting. Intertexuality is the relationship and referencing of other media texts. Therefore, if our target audience think that our music video refers back to this one, it has success because being related to a music video that also has the same target audience to yours, can show that our music video is appelaing to the correct audience.