Digipaks research...

The basic definition of a Digipak is: a patented style of compact disc or DVD packaging, and is a registered trademark of AGI Media, a MeadWestvaco, Inc.resource, which acquired the original trademark holder, IMPAC Group, Inc., in 2000. MeadWestvaco licensed the name and designs to manufacturers around the world.

I have been looking at examples of digipaks which are from artists that are quite popular within todays society. As you can see most of the digipaks I have posted are based on the artist. Most of the pages of the digipak are photos of either the band or the artist. This is because it shows how the artists want to be presented and it also shows their style. It gives the audience an insight into what the artist is like, it also gives an insight on what the music on the album is like. For example on Katy Perry's digipak she is dressed quite fun and quirky which is also what her music is like. If you listen to the album then her music seems quite fun which is represented on the album cover. 

There are also some other examples shown here of other bands and artists.

Katy Perry's Digipak shows her in different costumes which shows her quirky style. Her pictures are also fun which is the same as her music. The colours that she has used are quite bright and colourful which would make the album stand out. 

This is the N-Dubz album cover and CD and they are dressed in the same outfit. The clothes that they are wearing show their style and what their music is like. The clothes they are wearing are typically Hip-Hop clothes which is the kind of music that they sing. 

Here are two templates of Digipaks that we could use. There is a four paned one and and six paned one. We think that we are going to use the six paned one, as this will give us a bigger chance to show what our music is like and to be able to show the style of our artist. We will have pictures of the artist on most of the panes. For the front pane we will have a very strong picture of our artist that shows the audience our brand identity, also the detail must be good because we want audiences to relate with it and be able to identify with it and make it rememberable. The back pane will have the list of tracks that are on the album and it will also have publishing information and distributors. This is because the audience may want to know what company our artist represents and this could also lead the audience into listening to other music which is used in the same company.