Digipaks

As part of our coursework, we also have a set of ancillary tasks to support and market our artist. One will be a dipipak: an alternative to the common jewel case, it is a book style made out of cardboard that has one or more CD's attached on the inside.

This packaging will be beneficial to us and the creating of our artist because digipaks ae usually used for CD singles or special edition albums. Therefore, to establish our artist into the music industry, it is in our best interest to produce a digipak.

Although not as robust as a jewel case, digipaks seem to create a mood and story about the artist before they have even listened to the song because it povides the consumer with a series of images that creates a sense of relationship with the artist.

Here is an example of a digipak by established singer Beyonce Knowles. As a special edition album consiting of all her best songs, her digipak includes images of those songs/albums. As an R'n'B singer, conventions of that genre differ to ours; yet they are similar in the essence of creating a relationship with the consumer. An example of this is the direct address Beyonce carries in the left image, her target audience of 18-35 females will appreciate the warm, inviting feeling; whereas her body language and costume gives the message of sexiness that relates well to the genre and will be appreciated by her secondary audience of 18-35 males. 

In Phil Collins digipak, I'm really inspired by his image concepts and minimal colour palette. The cropping of the other half of his face can be interpreted in different ways to appeal to his audience. One could be that through Phil Collins songs, the other side of his 'face' will be revealed, creating a relatioship between the artist and the listener. In addition, an image of him at a youger age on his front cover is rather intimate, this is effective because it suggests a warm welcome Phil Collins' album has to the audience: suggesting he is willing to tell his life story through his songs.