Questionnaire 2: Targeted to our audience

From the resuts we collated on our first questionnaire, we asked a general audience to be ensure that we could identiy our true target audience: Females aged 15 - 20. We focused on asking them questions about current music videos and why they liked them; particulalary on the artist and their fashion and lifestyle because our aim is to be able to market our artist to that target audience with their preferences.

Questionnaire 2

1. Age?

15-16 [             ]               17-18 [           ]                         19-20 [       ]

2. How often do you watch music channels?

Everyday[    ]  Twice a week[    ]    Once a week[    ]     Never[    ]

3. Why do you watch music videos?

Escapism[    ]   Fashion inspiration[    ]             Entertainment[     ]    For new music videos[    ]

4. Which music genre do you prefer? *Select 2*

Pop[       ]                         R’n’B[        ]                              Rock[        ]                              Indie[        ]

Jazz[       ]                        Hip Hop[      ]                           Other, please specify:

5. Currently, which are your favourite music videos in charts *Select 2*

Cheryl Cole – Promise This [     ]                     Rihanna – Only Girl in the World [    ]

Bruno Mars – Just The Way You Are[    ]        Cee Lo Green – Forget You[     ]

Katy Perry – Fireworks[    ]             Duck Sauce- Barbra Streisand[    ]

Tinie Tempah – Written in the Stars[    ]                            Travie Mcoy – Billionaire[     ]

Other, please specify:

6.     Why? *Select 2*

Creativity[    ]                   The song itself[    ]                    The artist[    ]                           

The Location[    ]                              The story/scenario[    ]                             Dancers[      ]          

7. What’s your opinion on the song I’ve just played to you?

Excellent[     ]                   Fairly Good[     ]                      Nothing Special[     ]

Terrible[     ]

8. Would you purchase this song?

Yes[     ]                           No[      ]

9. What lifestyle and fashion sense do you think this girl has?      

Preppy[      ]    Gothic[     ]               Indie[     ] Quirky[    ]                Sporty[     ]

Hippy[     ]                        Glamorous[    ]         Chavy[     ]              Ghetto Fabulous[     ]

10. Which female artist’s and celebrity lifestyle and fashion sense do you prefer? *Select 2*

Chery Cole[    ]                Rihanna[    ]             Lilly Allen[     ]          Beyonce[    ]                           

Katy Perry[     ]                Eliza Doolittle[    ]      Alexa Chung[             ]            Fern Cotton[   ]

Jil