Conventions of a Magazine Advert

The aim of a music magazine advert is to inform and persuade your target audience to purchase the single/album stated.

This magazine advert of a Christian artist Jeremy Camp is seen in popular CCM magazine uses both conventions of a music advert as well as an alternative style to stand out from the norm. One alternative choice made in this magazine advert is the noticeable fact that an image of the artist is not shown.. This is both effective and ineffective. Effective in the sense that since the genre of the music is based on Christian values; the purpose of the music is not the artist but the lyrics and the message. However, if a new artist, their aim is to establish themselves in the music industry (like ours) an image of them is vital to be able to present personality, iconography and the genre of their music. 

'In stores & online now' as well as 'Out On...' is seen on many music magazine adverts to inform readers when they can purchase the new album or single. In addition, social networking websites such as Facebook and Youtube are placed on the magazine adverts to inform readers that enables them to communicate and keep up to date with the artist. In the uses and gratifications theory, this is described to be 'surveillance' and being able to gain information about favourite artists.

Magazine advert so far..

Using the same colour splat from the Digi Pak.. we are also considering on using it for our Magazine advert. The conventions of a magazine advert is the name of the artist usually in big bold letters as well as the artist achieving mode of address by looking directly at the camera to stand out when consumers are flicking through pages and grab attention. In addition, icons such as HMV and iTunes to inform where you'll be able to purchase the new single or album. With Web 2.0 now improving, logos such as Twitter, Facebook and Myspace are now being used to appeal to target audiences. For our artist we would be using similar features to ensure that we are reaching the mass and specifically our target audience who are young people that are constantly using websites such as Myspace.

Digpack Page

Here I have experimented by merging both the splattered piece I did earlier and and image we took of the woods. This works well because we are using an image that is seen in the music video and the splattered image that will be seen throughout the digi pak and music magazine. This image can be used for the first inner panel for the digipak - this would make an effective 'bleed image' that follows onto the next. 

Ancillary Task!

For both our Digi pak and magazine advert.. they needs to be a cohesive theme that links the same ideas. Therefore, to keep in the idea of a creative artist, I have scattered and indian ink on a sheet of paper randomly. 

Using bright colours like yellow, blue, green and pink suggests youth and fun - similar to how we want to present our artist.

We will be using this piece as backgrounds on out ancillary tasks and editing it on PhotoShop!

Middle Page of Digipak

This is my first draft of one of the middle panels for the digipak, I used a picture of the landscape that we took and a picture of our artist. I then edited the picture and the background in photoshop and then used indesign to put all of it together. I used the different coloured leaves in the background to make the panel more quirky and different. I also distorted the picture a little to also make it look quirky and to make it stand out. I think the colour scheme of this picture compliment each other but they also contrast with the background. I think it goes with the image that we are trying to express for the artist which is original, quirky and different.

Digipak development.

Here I have made a first draft for our digipak, which will be the middle page of the digipak. As you can see  the lyrics to the song 'This little bird' are across the page in a creamy orange along with a bird in the top left corner. Along with a picture of corporation park in the background.
                                    
Some improvements we can make on this page is we want to bleed the lyrics across the page and improve the quality of the picture by possible brightening it and enhance it more. We also plan to change it slightly by maybe improving the colour of the writing as it fades in to much with the picture and is unreadable, however this could be a good reference back to brand image and identity.